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So it's official, England will not be seeded in the World Cup draw. Fifa's latest world rankings, in which the world's top seven will join Brazil as seeds, puts them only 10th. But the frustration is that they might have made it, had they only tried. The difference between success and failure in this race lies not only in results on the pitch, though they obviously help, but in a bit of thought being put in off it. Sure, had England held on to their half-time lead in Montenegro in March, or beaten Ukraine last month, a place in pot one would have been theirs, but the easiest way for the Football Association to have made sure their team got seeded wasn't by getting them to actually play well – which is an awfully complicated business – but by occasionally making sure they didn't play at all.