I suppose we could argue the toss endlessly over what defines 'popularity'.
Look at the most popular programmes on TV.
Soap operas and reality song contests.
Rugby has a profile completely disproportionate to it's profile nationwide in my opinion.
The media have taken the only group of professional sportsmen we have in this country and turned them into celebrities.
You can't open a paper without seeing some rugby lad and his model girlfriend out on the town.
In my opinion this aspirational lifestyle is what feeds much of rugbys popularity.
It's a sport for movers and shakers.
The guys that come over from England, France, Italy and Scotland are largely from the same social strata as the rugby fans here.
The captains of industry in this country, be it the media, banking, law or whatever are generally ex-rugby school types.
Look at the price of corporate hospitality tickets in rugby.
People spend crazy money for a bit of grub and some hackneyed anecdotes from some washed-up international.
Wales is different as it can lay claim to being the only country (in Europe anyway) where rugby is the sport of the working classes.
Advertisers love these folks that are attracted to the rugby scene as they are the ones who buy stuff.
Hence sponsorship/advertising money pours in and we're bombarded with 'This is rugby country' ads on TV and billboards.
It inflates the perception that this is truly the sport of the people in Ireland.
Throw in some lad with a vaguely culchie-ish accent (although it's always more gentleman farmer than rural publican) talking about 'pride', 'passion' etc. and people start to go "Yeah, I can really relate to these guys that went to fee-paying schools and have model girlfriends and lucrative endorsement deals. They're just like me. Not like those sullen, petulant millionaires that play for the soccer team'.
But it's one thing for somebody to think that, it's another thing altogether for them to go out and join a rugby club.
Most of them wouldn't know where the nearest one was.
Rugbys relative success is down to its packaging more than its product.
I can only speak for myself but on the ground in reality I just don't see this massive upsurge in rugby popularity.
I think it can only ever get so far in terms of participation and like I said before, adult playing numbers are actually falling.
That's the downside to glamourising the lifestyle of professional rugby players.
When kids leave school and realise they're never going to hit that level, they just jack it in altogether.
And for all the animosity towards the GAA you often see here, I've never heard any GAA man I know coming out with the level of anti-soccer bile I regularly here from my rugby pals.
Don't believe the hype.
http://www.espnscrum.com/scrum/rugby/story/102547.html