Originally Posted by
DannyInvincible
FIFA/UEFA would never advocate a completely open draw. There'd be too much risk of the big guns (the money-spinners, in other words) missing out with a higher likelihood of sides perceived as less glamourous making finals for the reason you cite. A potential group of, say, Spain, Germany, Italy, Holland, France and England would mean most of those sides not making the finals and we couldn't be having that, could we?
I wouldn't approve of a completely open draw either, to be honest. Seeding makes sense and there is logic behind it; the rationale being that the better you do, the more deserving you are of favour. It also helps ensure the finals themselves are more competitive (and entertaining) with teams of closer or equal ability participating. The chances of mismatches arising the closer teams get to the pinnacle of whichever tournament it is in which they are competing are lessened. That's a good thing, surely.