Quote:
Originally posted by Conor74
If there is a brand name more associated with this country, then I don't know it. Guinness is recognised by people all over the world. Go on internet auction sites and there's loads of Guinness logo stuff for sale to the Yanks - hats, shirts, posters, they love it.
Getting money by flogging City "Guinness" shirts to the Irish diaspora from Adelaide to Alaska SHOULD be like taking candy from a baby.
Good point, Conor, but I would like to know what Guinness would do in return for City. I have no idea what the shirt sponsorship nets City, but surely they could do a bit more with the club than simply put the name on the shirt.