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you think we could see the article mr mod please?
I've tried it doing Market Research, its pish and will be the same price as the real thing, what a joke !
i thought everyone drinks for the taste rather to get drunk:rolleyes: :D
Ooops!
For more info go to http://www.campus.ie/user?cmd=item-detail&itemid=100006Quote:
Low-alcohol Guinness set for test run
By Jimmy Woulfe, Mid-West Correspondent
The Irish Examiner 09/02/06
A STOUT war erupted yesterday as Diageo announced it is to test market a new low-alcohol Guinness in Limerick. Beamish & Crawford said they were concerned the move will undermine and damage the stout category as a whole.
Guinness Mid-Strength will have a 2.8% alcohol content compared to 4.8% in Guinness draught.
I would have thought 4.8% would have been their mid-strength compared to other stronger drinks at hand!
Firstly, Guinness draught is only 4.2%.
Secondly, there was a piece about it in the independent yesterday, with a straw poll of drinkers in Limerick pub, where it's on trial. An alarming number of them (well, 3 out of 7) mentioned how it would be handy if you're driving. This seems a dangerous attitude to take - "Sure it's only 2.8%, I'll have a third, then I'll drive home".
Thirdly, "mid-strength". What the hell is that? OK, so they weren't going to touch Guinness Light with a barge pole (again), but is there a low-strength to follow?
Anyone know what strength Smithwicks draught is. Had an argument last nite with someone saying it was only 3.something %Quote:
Originally Posted by noby
3.8% in the bottle. I think the draught is similair.
4.2% is at the low end of what a stout should be anyway, although perhaps the norm for dry stout these days; so I tend to agree with Beamish saying it undermines the category. 2.8% is in 'Mild' territory.