Thursday September 1st 2005
ONE of the world's leading football finance experts has suggested that the Eircom League should end the regular season with a championship play-off.
Dr Bill Gerrard, who is a professor in sport management and finance at Leeds University Business School, believes it would greatly enhance the profile and increase attendances if there was a title showdown.
Professor Gerrard was speaking at a marketing seminar organised by the Eircom League which was held yesterday in the National College of Ireland in Dublin.
Professor Gerrard also suggested the introduction of a salary cap, would allow Irish clubs to exercise greater financial control, and suggested the league could be marketed as 'a young guns league' but with the addition of veteran stars as marquee players, as has happened in the Australian league.
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