FAI: Cadbury's Grounds for Change rolls into Cork

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Douglas Hall in Cork is one of three clubs to unveil the extensive investment from the initiative. Other clubs that benefited are Bluebell Knockmitten United FC in Dublin and Buncrana Hearts FC in Donegal.*
The investment from Cadbury Grounds for Change will leave a legacy for these clubs and their community well into the future, with each club receiving investment that is being used for various items such as new dugouts, kits, pitch markings, training equipment, first aid kits, or goal posts including nets as well as a bespoke mural.
Emma Byrne, former Republic of Ireland Women’s National Team captain and current Assistant Coach of the Women’s National Team and John O’Shea, former Republic of Ireland International and current Assistant Coach with the Senior Men’s Team were there and were joined by members of the Douglas Hall AFC senior women’s team.
Cadbury has been a partner of the Republic of Ireland Women’s National Football team since 2021, with an aim of encouraging more women to play football and to date, has directly supported over 50 grassroots clubs. It’s advertising in advance of and through the Women’s World Cup Finals was an important part, alongside that of Sky, in building the profile of the team and the appeal of the game.
“Cadbury is a brand synonymous with generosity, and Cadbury Supporter And A Half carries the essence of that,” said Eileen Leahy, Brand Manager Chocolate, Mondelez Ireland.
“Grounds for Change is the next step, and the investment will give pitches and community areas a revamp to make them accessible for everyone in the community to come together and play the game.”
Cadbury Grounds for Change is our way of leaving a lasting legacy and really supporting women to get involved. It is incredibly exciting to see women’s football finally getting the recognition that it richly deserves.”*
Cadbury Ireland support has extended to 50 grassroots clubs since 2021 and the brand continues to take an active role in supporting the FAI’s strategy to raise awareness and grow the women’s game in Ireland.
Last year it donated €50,000 to grassroots clubs as well as giving away unforgettable experiences including a coaching masterclass with Vera Pauw, a meet and greet with Ireland captain Katie McCabe and the chance to attend a WNT training session.
The FAI Cadbury Kick Fit programme launched earlier in 2023 as a fun and non-competitive social programme for women aiming to raise awareness and encourage participation in senior women’s football. It is currently running in locations across the country for eight weeks with more than 20 grassroots clubs taking part and over 600 women lacing up their boots.



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Introduction:
Cadbury Ireland’s Grounds for Change initiative hit Douglas Hall AFC, Cork to bring about positive development in women's Grassroots Football.




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