Just a thought... In some of the Gaelic sports (eg hurling and GAA) there is a club competition but also a seperate tournament for county teams. I wonder if this set-up would be succesful in football. For example replacing the League Cup by a County tournament. There's the risk that county Dublin would dominate as they got 6 clubs to select from but it could maybe stir up interest in soccer in the counties without EL team, and once the interest of the audience is growing you're just a step away from forming a club to join the EL... Commercially there'd be probably good interest in a cup for county teams. Final could be at Lansdowne Road, with the exception of county Dublin reaching the final as a neutral venue would be required for the final.