Doh! Given that the WM was the focus of the first quarter of the book, really ought to have got that!Thanks for the links, I just took a peek in the index of the book and you're right, he has about 20 mentions, so I'm sure I'll be coming across more of him soon. And yes, I'm sure the business side of football has always been shady and cynical, I just liked the concept of the game starting out like a bunch of kids in the street, all wanting to play up front!
Just found a foot.ie review of the book from last year
http://foot.ie/entries/6-Foot.ie-rev...e-Pyramid-quot
Like I say, it's really interesting, especially since I'm too young to remember Total Football, or Brazil's great sides, or even the AC side of the 90s too well, so it explains a lot that I knew very little about.