Are our main sponsors doing enough for us?
Something I've noticed is that you will rarely see a promotion for the GAA run by the GAA, or for rugby by the IRFU. The norm seems to be that in addition to paying a load of money to be an "official partner" of these organisations, the sponsors seek to maximise their association with the brand by running ads essentially promoting the sort, with a short segment of AIB, or Guinness, or whatever, tacked onto the end. It seems a good system, especially for the sporting body, but also for the company, as mutual growth happens, more people watch the sport due to the adverts you put out, which increases the number of people influenced by your positions as main sponsor.
Could this ever happen with the LOI? The marketing people target an emerging company about to embark on a huge advertising campaign, like say Meteor a few years ago, really push for a strategic partnership, and encourage them to run ads featuring the league as part of their broader advertising strategy?
Just a thought, anyway, to spark discussion in the post-TNB era!
