Look how even before Keano joined Sunderland the Irish media still gave them more press than either Bohs, Shamrock Rovers, Galway United or Derry City.
Same with web based views - shot up passed the LOI clubs.
and as one expected the non-media interest in Sunderland started to vanish a year ago while the morons in Irish journalism increased their obsession with this eh "Irish" club:
http://www.google.com/trends?q=Bohs%...ate=all&sort=0