Counting Crow
21/09/2002, 7:12 AM
Letter to Sir Brian,
I personally want to thank you for brightening up my Summer ( God knows with the weather the way it was it needed something ) if we are to continue the progress seen at the Cross perhaps you could take heed of some ideas of mine - don't be frightened off now they won't cost too much.
I've been to several games ( Baseball, US Football and Basketball ) in the US and if there is one thing the Yanks are good at is selling things. They promote their sport so well you can't but get wrapped up in it.
I know budgets are tight but think about the following:
1. Half time. At most games they have a couple of guys dressed up in animal suits ( enter the Echo Hound ..and mate!!!!!!) who walk around the stadium shooting rolled up Club T-Shirts into the crowd ( say 10 shirts @ 10 euro each ) - PLUS SIDE: promotes the club, adds to the atmosphere, could also get rid of some of the old merchandise in the Club shop. DOWN SIDE: Their stadiums are bigger - be carefull not to fire the shirts into the gardens next door - defeats the purpose. Good crack for 100 euro.
2. At B/Ball matches they get someone from the crowd to shoot a ball from the half way line some times the prize could be as much as $1 million dollars. Don't faint. This is always sponsored. They build it up throughout the season culminating in the $1 million dollar shot. I tell you some people go just to watch this. Needless to say they hype it up throughout the week before hand etc. but everyone talks about it. How about the 5,000 euro shot from the half way line into a small goal @ the Shed end - sponsored by Guinness. Sounds good, doesn't it.
3. Before, during games and at half time they pick the music to suit the mood of the game. It really winds the fans up and creates a superb atmosphere......some football grounds are catching on to this in England. Why can't we be the first in Ireland. The downside of this is you would have to invest in a decent Sound System and some one who has some knowledge of music.
4. In the pubs around their stadiums they have promotion nights on the nights of games where ex players get involved in promoting the Club - signing posters, T-Shirts etc. It's great fun and builds up the atmosphere beforehand.
Anyone else got ideas on how we could hype up the games.....now's the time to do it while the people are coming to see THE BEST TEAM IN THE LAND.
Keep up the good work,
Yours sincerely,
Counting Crow.
I personally want to thank you for brightening up my Summer ( God knows with the weather the way it was it needed something ) if we are to continue the progress seen at the Cross perhaps you could take heed of some ideas of mine - don't be frightened off now they won't cost too much.
I've been to several games ( Baseball, US Football and Basketball ) in the US and if there is one thing the Yanks are good at is selling things. They promote their sport so well you can't but get wrapped up in it.
I know budgets are tight but think about the following:
1. Half time. At most games they have a couple of guys dressed up in animal suits ( enter the Echo Hound ..and mate!!!!!!) who walk around the stadium shooting rolled up Club T-Shirts into the crowd ( say 10 shirts @ 10 euro each ) - PLUS SIDE: promotes the club, adds to the atmosphere, could also get rid of some of the old merchandise in the Club shop. DOWN SIDE: Their stadiums are bigger - be carefull not to fire the shirts into the gardens next door - defeats the purpose. Good crack for 100 euro.
2. At B/Ball matches they get someone from the crowd to shoot a ball from the half way line some times the prize could be as much as $1 million dollars. Don't faint. This is always sponsored. They build it up throughout the season culminating in the $1 million dollar shot. I tell you some people go just to watch this. Needless to say they hype it up throughout the week before hand etc. but everyone talks about it. How about the 5,000 euro shot from the half way line into a small goal @ the Shed end - sponsored by Guinness. Sounds good, doesn't it.
3. Before, during games and at half time they pick the music to suit the mood of the game. It really winds the fans up and creates a superb atmosphere......some football grounds are catching on to this in England. Why can't we be the first in Ireland. The downside of this is you would have to invest in a decent Sound System and some one who has some knowledge of music.
4. In the pubs around their stadiums they have promotion nights on the nights of games where ex players get involved in promoting the Club - signing posters, T-Shirts etc. It's great fun and builds up the atmosphere beforehand.
Anyone else got ideas on how we could hype up the games.....now's the time to do it while the people are coming to see THE BEST TEAM IN THE LAND.
Keep up the good work,
Yours sincerely,
Counting Crow.