dav_sfc
01/08/2006, 3:24 AM
After posting my thoughts on an EL Flag idea i had the following rambling thoughts so i etched them into this photon emitting box for your reading pleasure.
The 10K each club are getting for marketing... could that not be pooled by all clubs to advertise the league?
Having a proper advertising campaign on the telebox would do the league good.
Maybe have all the European goals and highlights and triumphs shown and after each goal goes in flash up the increasing co-efficient and the next team on the roster.
Compile the last few years and it would look the business. Again, let people work out what all the number business is about and as they see the number start to reach 6, 8 and then 10 and teams like, Depor, Lille, Goteborg, Red Star, AC Milan etc.. starting to appear more often then they might start realising what is happening on their own doorstep.
Having goals from the title deciding games and Cup games and getting the actual Cups recognised would be another thing to do.
Everyone knows what the champions league trophy, the Premiership trophy and FA cup trophy look like.
They are almost as recognisable as the cursed golden arches or Coca-Cola.
Would the general Irish public recognise our own domestic trophies as easy? i doubt it. (Maybe make the cups bigger too!)
It's all part of the brand recognition thing. (come on marketing people out there, get your ideas in!)
The club crests too need to be more recognisable! Get them out there in peoples faces!
The co-efficient thing could be worked on more too. Stick the co-efficient on billboards and in buses. As is said no explanation let people ask about it and talk about it, it would be discussed in bars and restaurants and everyone would wonder what it is, whether they are football fans or not.
When people start explaining how the thing works and the teams we have to beat to get it, then the league will at least get the exposure it needs and deserves.
And so what if some people have a laugh about how low it is compared to other nations close by. People will at least have to concede the league is getting better year on year if we use the co-efficient as a measure. And as they say, no publicity is bad publicity.
This should help to change peoples general opinion on the EL and eventually should lead to bums on seats, maybe first at European games but eventually in domestic fixtures too. Clubs need to hold onto people when they get large crowds by having some special offers. Half price entry to a league game with the stub of the last fixture and that kind of thing.
Your thoughts please!
The 10K each club are getting for marketing... could that not be pooled by all clubs to advertise the league?
Having a proper advertising campaign on the telebox would do the league good.
Maybe have all the European goals and highlights and triumphs shown and after each goal goes in flash up the increasing co-efficient and the next team on the roster.
Compile the last few years and it would look the business. Again, let people work out what all the number business is about and as they see the number start to reach 6, 8 and then 10 and teams like, Depor, Lille, Goteborg, Red Star, AC Milan etc.. starting to appear more often then they might start realising what is happening on their own doorstep.
Having goals from the title deciding games and Cup games and getting the actual Cups recognised would be another thing to do.
Everyone knows what the champions league trophy, the Premiership trophy and FA cup trophy look like.
They are almost as recognisable as the cursed golden arches or Coca-Cola.
Would the general Irish public recognise our own domestic trophies as easy? i doubt it. (Maybe make the cups bigger too!)
It's all part of the brand recognition thing. (come on marketing people out there, get your ideas in!)
The club crests too need to be more recognisable! Get them out there in peoples faces!
The co-efficient thing could be worked on more too. Stick the co-efficient on billboards and in buses. As is said no explanation let people ask about it and talk about it, it would be discussed in bars and restaurants and everyone would wonder what it is, whether they are football fans or not.
When people start explaining how the thing works and the teams we have to beat to get it, then the league will at least get the exposure it needs and deserves.
And so what if some people have a laugh about how low it is compared to other nations close by. People will at least have to concede the league is getting better year on year if we use the co-efficient as a measure. And as they say, no publicity is bad publicity.
This should help to change peoples general opinion on the EL and eventually should lead to bums on seats, maybe first at European games but eventually in domestic fixtures too. Clubs need to hold onto people when they get large crowds by having some special offers. Half price entry to a league game with the stub of the last fixture and that kind of thing.
Your thoughts please!