Irish Daily Mail

[CollegeTillIDie]

It's not aimed at the English in Ireland. If it was, the market would be too small and they wouldn't need to go to the expense of altering the content at all. It's clearly being marketed to the Paddies. Who undoubtedly will buy it.... :eek:

104,000 people with GB passports living in the Republic per last census.
For more info try this link www.cso.ie/census 2002

[dcfcsteve]

104,000 people with GB passports living in the Republic per last census.
For more info try this link www.cso.ie/census 2002

Proves my point exactly.

That's less than the entire population of Derry. You wouldn't go to the expense and hassle of launching a new 'national' newspaper if you were only going to aim it solely at the population of Derry.

But let's imagine they were aiming it solely at the English in Ireland. Before I begin - for the purposes of these figures I'll ignore the fact that a substantial proportion of those passport holders living in the Republic are likely to be Northerners, of both persuasuion.

Building an hypothesis - I'll assume that 10% of those 104,000 arent adults/of newspaper buying age, so can be discounted.

I'll next assume that only 50% of the remaining 94,000 are likely to buy ANY newspaper on one or more occassion a week (actual combined circulation figures for papers in England and Ireland suggest that active purchase percentage would in realityy be much lower - but I'm happy to be optimistic with the figures here). That would give the Mail a total target universe of 47,000 English people in Ireland buying ANY newspaper.

Again hypothesising (and also because the point will prove itself without me aving to go the hassle of digging out stats re circulation percentages) - if we assume that within the plethora of newspaper options available to an English/British person living in Ireland (i.e. most of the English papers, and quite a few Irish ones as well), that 20% of those active English/British newsreaders would look to buy the Irish Mail. That figure feels high - but again, I'm happy to give the Mail the ebenfit of the doubt here.

That would therfore mean that of the recognised English/British population in Ireland - some of whom would actually be from Northern Ireland, not all of whom are of newspaper buying age, not all of whom actually do buy a newspaper regularly, and only a minority of whom would be likely to be the Mail - we arrive at a hypothesised likely audience of 9,400 British passport holders. Hardly likely to set the pulses racing in Fleet Street/Canary Wharf about picking-off the expats in Dublin with a new rag....

That tallies nicely with the actual daily sales figure currently of 10,000 per day for the English version of the Daily Mail in Ireland (he said, having just found this figure and feeling rather pleased with his hypothesis building.... :D )

To exhibit the Mail's actual ambitions in ireland - it's Executive Director Peter Drury has stated that the company would be happy with sales of 40,000 a day. Now, I don't for one minute believe that is anything other than an under-statement of their genuine hopes/expectations - but even that's not a figure they'll hit without significant support from the Irish newspaper buying public.

And if there was any further doubt over who the Irish Mail is aimed at - they've dropped the royal crest from the English version of their masthead, and have put the word 'Irish' between the 'Daily' and 'Mail' in green ink. And there's a free shilealigh and a hundred thousand welcomes inside for everyone who buys it..... :eek:

[hamish]

Proves my point exactly........................................... .................................................. ......................................

That's less than and a hundred thousand weleveryone who buys it..... :eek:

Plus I believe Associated Newspapers have lost 100s of thousands sterling launching and maintaining Ireland on Sunday alone so, how in Heaven's name, they think they're going to make a profit,even in the long term, and (even if everybody falls in love with their crap new daily) with the massive costs launching and maintaining this rag too, I think they're on a loser
(Thank God).
Besides, the new free Metro (and I think the Herald has a freebie too) will also eat into they're sales.
The only place where newspaper sales are rising is in Africa and many newspaper groups are being hammered by the internet everywhere else and therefore the Murdochs, O'Reillys etc are focusing on this media where the advertising is going.
Which makes me wonder.
What's Ass. Newspapers angle here? They know they're on a loser and they won't make it back on advertising anyway so what are they up to??:confused:

[Macy]

104,000 people with GB passports living in the Republic per last census.
For more info try this link www.cso.ie/census 2002
Could be Irish and born before 1948.

It would also assume that all Brits are right wing bigots, which isn't true either. More than a few posters on here that would fit right in with the politics of the Mail though, so can see it doing alright.

[CollegeTillIDie]

Macy

It includes all of what you say and English, Scottish, Welsh, Manx and Chunnel Islanders , plus HK ex-pats too I think.
104,000 would be a very acceptable figure for sales for a daily newspaper in this country however. That would require 100% of the Brit passport holder subgroup of the population.

One observation... Northern nationalists with UK passports = hypocrites.
But then as hypocrisy is a very Irish trait .....

[WeAreRovers]

Plus I believe Associated Newspapers have lost 100s of thousands sterling launching and maintaining Ireland on Sunday alone

Make that €51 milllion* in losses since launch. A phenomenal amount by any standards. Associated (The Mail) also own most of Metro but British media analysts claim to be confused by their Irish strategy. I have to say I am too but one thing for sure they have deep pockets and lots of patience.

KOH

*http://archives.tcm.ie/businesspost/2005/10/16/story8858.asp

[lopez]

I was talking about this subject with a newspaper buddy of mine on Tuesday. I spoke about the pricing differential between the Blushirt, Times and even the Star and the sh*trags from 'the mainland.' Apparently because they're foreign owned they don't get hammered with tax. I thought different (larger overall production for instance was the case), but he assured me this was why. This is a f*cking disgrace!:mad:

[hamish]

Make that €51 milllion* in losses since launch. A phenomenal amount by any standards. Associated (The Mail) also own most of Metro but British media analysts claim to be confused by their Irish strategy. I have to say I am too but one thing for sure they have deep pockets and lots of patience.

KOH

*http://archives.tcm.ie/businesspost/2005/10/16/story8858.asp

51 millions??:eek: FFS - that's a massive sum wearerovers!

Yeah, they must have long term plans but I still think they'll never shake off the reputation the Mail has here but then we felt that way about The Sun and look at it's sales in Ireland now, even if it's "Oirished" up.

The Mail in the UK sells over 2 million copies daily (sales only here, not bulks) - who the fcuk buys it? I mean, I can imagine "Major Jones from Tunbridge Wells" buying it and old Tories but who else? It's a p!sspoor paper for sport and politics so why is it so popular even in England? I think only The Sun outsells it there.:confused:

[dcfcsteve]

The Mail in the UK sells over 2 million copies daily (sales only here, not bulks) - who the fcuk buys it? I mean, I can imagine "Major Jones from Tunbridge Wells" buying it and old Tories but who else? It's a p!sspoor paper for sport and politics so why is it so popular even in England? I think only The Sun outsells it there.:confused:

The Mail is the national voice of 'Middle England'. Its readership stretches from the newly bourgeois (i.e. blue collar workers turning white collar, and leaving The Sun behind) to old grannies. Primarily white, English and Middle Class. A similar demographic to the Telegraph in England - only younger and with a higher penetration at the lower end of the social scale.

My mum buys the feckin Daily Mail as well - even though Padraig Flynn is a 2nd cousin of hers ! She just likes the format and the competitions. Believe me, I've tried. As she doesn't smoke or drink and is still a virgin, it's her only illicit pleasure in life... :o

[hamish]

The Mail is the national voice of 'Middle England'. Its readership stretches from the newly bourgeois (i.e. blue collar workers turning white collar, and leaving The Sun behind) to old grannies. Primarily white, English and Middle Class. A similar demographic to the Telegraph in England - only younger and with a higher penetration at the lower end of the social scale.

My mum buys the feckin Daily Mail as well - even though Padraig Flynn is a 2nd cousin of hers ! She just likes the format and the competitions. Believe me, I've tried. As she doesn't smoke or drink and is still a virgin, it's her only illicit pleasure in life...

Good information Steve. That first paragraph beautifully covers what the readership is composed of.:) It's popularity always confused me.

Second paragraph - mother a virgin? - you're, you're, you're not the, the, the, the second coming?.:eek: :eek:
(Hamish desperately rummages for his old cathecism, prayer books, rosary beads, confession timetables and time of next bus to Knock Shrine).

PS - eh...between you and me, wouldya put in an auld good word with HIM upstairs.........eh?? You have his ear doncha?

[Patronizer]

Daily Mail... :rolleyes:... stick it up the Royal brown! :mad: Sorry but... why is it that in Belguim, half.. if not, OVER half, speak French & yet don't buy French papers? Yet, we Irish buy English papers more, than we do our own. We are the only nation that seems to prefer to buy a different country's paper. Where does it end?!

[CollegeTillIDie]

51 millions??:eek: FFS - that's a massive sum wearerovers!

Yeah, they must have long term plans but I still think they'll never shake off the reputation the Mail has here but then we felt that way about The Sun and look at it's sales in Ireland now, even if it's "Oirished" up.

The Mail in the UK sells over 2 million copies daily (sales only here, not bulks) - who the fcuk buys it? I mean, I can imagine "Major Jones from Tunbridge Wells" buying it and old Tories but who else? It's a p!sspoor paper for sport and politics so why is it so popular even in England? I think only The Sun outsells it there.:confused:

hamish hamish hamish

They are English! Some of them still think Empires are a good idea ( NF, BNP etc) :D

[CollegeTillIDie]

Daily Mail... :rolleyes:... stick it up the Royal brown! :mad: Sorry but... why is it that in Belguim, half.. if not, OVER half, speak French & yet don't buy French papers? Yet, we Irish buy English papers more, than we do our own. We are the only nation that seems to prefer to buy a different country's paper. Where does it end?!

Well Belgium is an interesting case in point... It is now less than half though for many years they were the majority there.
The French speaking Belgians realise that the French look down on them. ( French version of Paddy jokes told about Walloons) {Walloons = French speaking Belgians}

So they would get more news about their issues in Flemish papers than they would in French ones. Hence they buy French-language Belgian papers.

[Patronizer]

Good info... would they be tabloids do ya know now?

[hamish]

hamish hamish hamish

They are English! Some of them still think Empires are a good idea ( NF, BNP etc)


Cor Blimey!


Maybe that de Valera TD was right and we should rejoin the Commonwealth.:D

I'm only jesting now BTW but de Valera did say it about five years ago, didn't he - er - want to placate the Unionists or something.:confused:

Now, where's that songbook with the words "Rule Brittania gone".:D

While I'm at it, does anyone know where the expression "I dearly love a Lord" come from - Shakespeare??