View Full Version : The phrase that pays !!
Schumi
25/07/2005, 2:09 PM
"An Irish team in the Champions League? Be there when it happens, support the Eircom League."
"Seeing your team come back from two down to win 3-2? Be there when it happens, support the Eircom League."
"The roar of the crowd when the teams come out? Be there when it happens, support the Eircom League."
I like this idea. With the right pictures asnd sound effects it could work well.
The Eircom League - Because your barstooling mate's a fat cvnt with no clue and you're better than him really! :D
Anyone remember the add cocacola did for the championship in england?It showed first div fans travelling to games with drums,flags etc and then at the end said "real fans".Made the supporters of lower league teams come across as more hardcore and real then those attracted to the premiership,dont think it could get anymore like the situation we have here.
How about a clip with some decent music in the background of the lead up to a game from a fans point of view.Putting on the jersey,gathering flares,flags,drum,getting on a supporters bus,the journey to the game,singing before the game,singing during the game,celebrating a goal/win,being miserable after losing and then at the end "Real fans" coming across the screen.
Or how about the same idea but in a split screen with the build up to a game from a barstoolers point of view on the other side abd then "Whose the real fan" might be a bit unpopular with barstoolers if it comes across as criticising them but its an idea
Both very good ideas Bosco. Now, how do we get money to put these into action? :D ;)
Drumcondra Red
25/07/2005, 4:09 PM
Try to get as many singing sections from as many clubs as possible together, and get them in their gear, putting each club together and then everyone sing a song!!! That'd be the best, we could have drums, flares and all sorts, that'd be class, get a big stand and pack it out!!!
dcfcsteve
25/07/2005, 4:10 PM
Anyone remember the add cocacola did for the championship in england?It showed first div fans travelling to games with drums,flags etc and then at the end said "real fans".Made the supporters of lower league teams come across as more hardcore and real then those attracted to the premiership,dont think it could get anymore like the situation we have here.
How about a clip with some decent music in the background of the lead up to a game from a fans point of view.Putting on the jersey,gathering flares,flags,drum,getting on a supporters bus,the journey to the game,singing before the game,singing during the game,celebrating a goal/win,being miserable after losing and then at the end "Real fans" coming across the screen.
Or how about the same idea but in a split screen with the build up to a game from a barstoolers point of view on the other side abd then "Whose the real fan" might be a bit unpopular with barstoolers if it comes across as criticising them but its an idea
I like your idea. However - the problem is that barstoolers do not like the suggestion that they're less followers of football becuase they support a foreign club. Reminding someone of something that they refuse to accept and don't want to hear will not be sufficient to motivate a change in their behaviour.
To come-up with a motivating EL campaign you'd need to get into the minds of the barstoolers. Why do they love English and Scottish football and talk-down the Irish version ? Why do they support their home county/parish in GAA, but turn their nose up at their home football club ? What is it within the Irish game that would be appeal to them if it was cleverly presented to them - local pride ? ; genuinely feeling part of a club ? ; the live match experience without the overseas travel ? etc etc
Under the Riverside, different coloured flares and flags, and one hell of a noise. Or any other large stand in any other stadium with good noise retention tbh ;)
Drumcondra Red
25/07/2005, 4:26 PM
West Stand in Landsdowne, probably a bit big though!!!
I think that it would make a great advert, and have some action shots of players from each club walking out the tunnel and lining up in front of us!!!
Brilliant, I'm off to apply for some jobs in advertising!
Your average person on the street doesn't know much about the eL so need to educate them about fixtures, clubs, players etc...
Drumcondra Red
25/07/2005, 4:57 PM
Your average person on the street doesn't know much about the eL so need to educate them about fixtures, clubs, players etc...
Yeah but you can't fit all that into an ad!
A face
25/07/2005, 5:04 PM
A perfect platform for all of this would be to organise all of the supporters clubs/fans groups to get a group of their 100 most vocal supporters and put on a display .... i dunno, something like each group take a section in the jodi and chant for 2 minutes ... who ever is best wins .... and all pile into the pub after to avail of the sponsored beer !! :p
Well something like that anyway ... get all of the footage and get lots of those furry mikes and record it all !!
dublinred
25/07/2005, 5:59 PM
Real , Live and Irish, support your local team instead of Malcom Glazier.
sligoman
25/07/2005, 6:48 PM
The Premiership=Foreign Players, Foreign Managers, Foreign Clubs and Foreign Fans.
The Eircom League=IRISH players, IRISH Managers, IRISH Clubs and IRISH Fans.
Which one do you want to support?:cool:, :D.
Réiteoir
26/07/2005, 9:54 AM
A play on the promotion from the 1970's / 1980's
The eircom League - Guaranteed Irish
dublinred
26/07/2005, 10:09 AM
Its a great time to market the Eircom league now , the messiah has left ****** and is replaced by a ginger nut , Keane is about to get booted out of United there is a lot of discrunted United fans over the glazier affair and the Irish teams are flying in Europe.
Drumcondra Red
26/07/2005, 10:17 AM
The Eircom League=IRISH players, IRISH Managers, IRISH Clubs and IRISH Fans.
Thats not exactly true now is it???
fosterdollar
26/07/2005, 10:20 AM
Thats not exactly true now is it???
Should get those lovely xenophobes in though.
Drumcondra Red
26/07/2005, 11:10 AM
Should get those lovely xenophobes in though.
Hahaha!!! What would they think when they heard Joey Ndo's name being called out? :D
Anyone remember the add cocacola did for the championship in england?It showed first div fans travelling to games with drums,flags etc and then at the end said "real fans"...
...How about a clip with some decent music in the background of the lead up to a game from a fans point of view. Putting on the jersey,gathering flares,flags,drum,getting on a supporters bus,the journey to the game,singing before the game,singing during the game,celebrating a goal/win,being miserable after losing and then at the end "Real fans" coming across the screen.
I think you need to sell the positives of the eL without alienating / criticising the barstoolers (no matter how much fun that would be!!).
My idea would be to start with an ad of a guy at work watching the clock on a friday, maybe sneakily reading the sports section. Then follow him as he gets on a bus / car home, then as he puts on his shirt, then meets up with his mates. They get to the ground, he buys his ticket before the game (this is important - to show people that don't know about the league that you can buy tickets on the night), guy looks at his watch again, which shows 7:45. It could finish off with a big roar from the crowd after a goal (maybe zooming out from our 'guy').
The idea of this ad would be to show the ritual of going to a game, the building sense of anticipation as the ad progresses, finished off with the buzz of the goal.
sligoman
26/07/2005, 11:54 AM
Thats not exactly true now is it???
No but it mostly is. I never said all the players were Irish ;)
Éanna
26/07/2005, 12:39 PM
I think you need to sell the positives of the eL without alienating / criticising the barstoolers (no matter how much fun that would be!!).
My idea would be to start with an ad of a guy at work watching the clock on a friday, maybe sneakily reading the sports section. Then follow him as he gets on a bus / car home, then as he puts on his shirt, then meets up with his mates. They get to the ground, he buys his ticket before the game (this is important - to show people that don't know about the league that you can buy tickets on the night), guy looks at his watch again, which shows 7:45. It could finish off with a big roar from the crowd after a goal (maybe zooming out from our 'guy').
The idea of this ad would be to show the ritual of going to a game, the building sense of anticipation as the ad progresses, finished off with the buzz of the goal.
excellent idea
fosterdollar
26/07/2005, 12:47 PM
Yeah I like crc's one. It has potential to look good as a tv ad.
dublinred
26/07/2005, 12:52 PM
I think you need to sell the positives of the eL without alienating / criticising the barstoolers (no matter how much fun that would be!!).
My idea would be to start with an ad of a guy at work watching the clock on a friday, maybe sneakily reading the sports section. Then follow him as he gets on a bus / car home, then as he puts on his shirt, then meets up with his mates. They get to the ground, he buys his ticket before the game (this is important - to show people that don't know about the league that you can buy tickets on the night), guy looks at his watch again, which shows 7:45. It could finish off with a big roar from the crowd after a goal (maybe zooming out from our 'guy').
The idea of this ad would be to show the ritual of going to a game, the building sense of anticipation as the ad progresses, finished off with the buzz of the goal.
Showing him having a few scoops before and after the game and one of the drinks companys would sponsor it , how about " Carlsberg don't do real football but if they did................
fosterdollar
26/07/2005, 12:53 PM
Showing him having a few scoops before and after the game and one of the drinks companys would sponsor it , how about " Carlsberg don't do real football but if they did................
You'd get (eh) hammered by the anti-drink-in-sports campaigners. Rightly so imo.
dublinred
26/07/2005, 1:00 PM
You'd get (eh) hammered by the anti-drink-in-sports campaigners. Rightly so imo.
It would have to be Kaliber, I suppose the PC brigade would also want birds and kids in the ad and it couldn't be a stereotypial white male.
tiktok
26/07/2005, 1:11 PM
You should have kids in the add anyway, attracting kids and families is the most likely way crowds will increase. There are very few 35 year old Manchester United fans who are suddenly going to have their heads turned by UCD.
garykelly
26/07/2005, 1:30 PM
All excellent ideas and i'm a firm believer that supporters are the ones to improve the Eircom League and football in general throughout Ireland. The establishment of an all emcompassing organisation, representing the thought's/opinions/ of the supporters of the 22 league clubs. Sort of a professional pressure group with the aim of improving and changing the face of Irish soccer. Supporters have everything to offer plus they have a passion for what they do. A bigger version of a trust I suppose would be the job, pooling all supporters skills together. It's the only way to make a real difference.
Also another idea for an ad
A lad sits on the couch with beer around him, watching the TV. In comes his housemate with an Eircom League Club jersey on him.
Guy on couch "Ah your just in time. You watching the match ? "
Other dude "Man, it's Saturday night. I'm going to the match".
Picture cut's to the guy meeting friends and going into the match, while yer man sits at home on his own bored.
Up appears : Eircom League, be a part of it
It would have to subtly hint yer man was planning to watch a foreign league game on TV. so maybe a liverpool/man u scarf would be a good indicator.
Nice idea there garykelly.
Also, in regards to some form of "professional pressure group", could it be pulled off? If it was to get going I think it would be fantastic, and could drastically help to change our league for the better. I'm willing now to lend as much time possible to such a project.
The ads contrasting barstoolers to real fans really would make a big impact, IMO.
Slash/ED
26/07/2005, 1:42 PM
I dunno, it could simply serve to píss them off and create an us and them attitude, we want them to come out and support the league. I don't think that's the way to go about it, we need to make the league look like it's something worth supporting rather than say they're lesser people for not supporting it, that makes it sound like the league is crap and we just support it because we feel we have to.
garykelly
26/07/2005, 1:59 PM
Ah the poor bar stoolers :D
Seriously though I agree with Slash E/D, we want to them support the league. I think the way to do this is not to alienate anyone but give the impression and feeling that if your not at an Eircom league game then your missing out on something. Which could be anybody, not just barstoolers.
EnDai - yeah i think such a project is possible. The perfect situation would be to create an organising body that all supporters clubs/trust's would affiliate to. would have to have a name to be all encompassing. This way each club/trust could sent their reps to the meeting's, report back and work on action points if needed. Meeting's could be held regionally between supporters
e.g. North West/West Regions The Bit O'Red Supporters Trust (Sligo Rovers), GUST (Galway), Derry Supporters Club, Finn Harps Supporters Club & Monaghan Supporters Club (or monaghan cud join dundalk, drogs or whatever was handier)
could meet onece a month in rotating locations. This group then could appoint a person from each supporter body to travel to a national meeting and report back. The people travelling from each region would also rotate.
It would be a massive job, setting up our trust is alot of work so a national one would be a big effort. But an effort that would be worth it in my opinion. I wonder if many other supporters groups would be interested in the creation of what would be national body representing all supporters groups ?
This model is nothing new and would be a slight variation on supporters direct who are the representative body of all supporters trusts in the UK,Scotland and Wales. Differenet regions meet up, help each other, progress ideas and then everyone meets up annually or bi-annually at the supporters direct conference. Instead of piddling about for scraps for each club, a united front would give supporters power they never thought possible and make a real difference.
excellent idea
Hmmm excellent idea,amazingly similar to mine :rolleyes: :rolleyes: :confused:
Hmmm excellent idea,amazingly similar to mine :rolleyes: :rolleyes: :confused:
sorry Bosco, wasn't trying to dismiss your idea at all!
On a related note, did anyone see the ad thats on TG4 at the moment? Something along the lines of "your club, your team, your soccer" or something (as gaeilge, of course)- can't remember what it was exactly. Its a good ad though
BohDiddley
26/07/2005, 6:53 PM
The establishment of an all emcompassing organisation, representing the thought's/opinions/ of the supporters of the 22 league clubs. Sort of a professional pressure group with the aim of improving and changing the face of Irish soccer. Supporters have everything to offer plus they have a passion for what they do. A bigger version of a trust I suppose would be the job, pooling all supporters skills together. It's the only way to make a real difference.
Sounds wonderful. Isn't there already an EL supporters' group though? In any case, I think there would be lots of people who would love to help out.
Réiteoir
26/07/2005, 7:01 PM
http://rapidshare.de/files/3378876/royalleague.mp4.html
Something like this may work
This was a promo film for the Royal League in Scandinavia (we could redo it as "The Very Best of Ireland")
garykelly
26/07/2005, 7:13 PM
Sounds wonderful. Isn't there already an EL supporters' group though? In any case, I think there would be lots of people who would love to help out.
i thought they was a national one mainly for Internationals, although i'm open to correction. I did ask for more info on that organisation but got no reply so i'm not sure what point they are at. But anyway such a thing could be expanded, rebranded etc etc . Lots of possibilites out there. we just need to seize one and build on it.
What the eL needs is one of those spoof shock ads that only shown as mpeg on the web sometimes called "viral marketing". This is where company commissions an "unofficial" ad which is circulated on the web for free by people. The company can claim was never supposed to be released when the controversy hits.
Ford Ka "ad" from last year (http://www.snopes.com/photos/advertisements/sportka.asp)
Hmmm excellent idea,amazingly similar to mine :rolleyes: :rolleyes: :confused:
Sorry Bosco, I wasn't trying to steal your idea, just to expand on it and offer my own interpretation (that's why I included a quote from your suggestion in my original post).
Again, I don't think that attacking barstoolers either implicitly or explicitly is the way to go. You don't win friends (or customers) by calling them idiots. We need to be confident in what our product has to offer.
One short-term measure that could be adopted is the widespread distribution of posters advertising the next home match. I know I've seen the odd poster here and there in the past, but if we had posters in every local Tesco or Dunnes or petrol station, etc... people would really start to take notice. They would have to be put up early (like 10-12 days before a match) and taken down ASAP after a match (so that the information is always up to date). A few years ago I remember seeing posters for Cork City v Pat's that were several weeks (maybe even months) out of date. That kind of thing does the eL a disservice.
Bosco
26/07/2005, 10:23 PM
Sorry Bosco, I wasn't trying to steal your idea, just to expand on it and offer my own interpretation (that's why I included a quote from your suggestion in my original post).
Again, I don't think that attacking barstoolers either implicitly or explicitly is the way to go. You don't win friends (or customers) by calling them idiots. We need to be confident in what our product has to offer.
One short-term measure that could be adopted is the widespread distribution of posters advertising the next home match. I know I've seen the odd poster here and there in the past, but if we had posters in every local Tesco or Dunnes or petrol station, etc... people would really start to take notice. They would have to be put up early (like 10-12 days before a match) and taken down ASAP after a match (so that the information is always up to date). A few years ago I remember seeing posters for Cork City v Pat's that were several weeks (maybe even months) out of date. That kind of thing does the eL a disservice.
Dont sweat crc,think your idea was the same as mine in my head but i didnt explain fully.As for the criticising the barstoolers,if you read my post again you'll see that that was option b,option a just being the run up to the game from a fan and that option b was just an idea
Peadar
27/07/2005, 7:49 AM
We don't do prawn sandwiches, but if it's passion you're after...
macdermesser
27/07/2005, 8:28 AM
We don't do prawn sandwiches
but we do have a fine selection of cold overpriced hot dogs with a choice of yellow or red sauce.
Maybe even ask Roy Keane to do the adverts .. if he dressed up the silly costume for walkers crisps, he'll do it for the money.
dublinred
27/07/2005, 8:48 AM
Slight variation on the original ad , " red haired kerryman goes home from work(typical Gaa fan) to his chinese wife and kids ( PC) has his dinner , the family puts on their red shirts( arouse cork suspisions) , they walk to the ground( emphasis closeness) have a starbucks on the way (anti drink brigade) , sit in the family area of the ground and jump up celebrating when Shelbourne score in the first minute , then throw in some catch phrases like real football is closer than you think.
sullanefc
27/07/2005, 10:32 AM
"That's My Team" - would be my phrase. It's a rip off of the NRL - Aussie Rugby League advertising campaign. There is a catchy tune that goes with it. I tried searching for a download of the ad but couldn't find one. NRL website (http://www.nrl.com)
Even though it's a rip off, it's an ad campaign that urges supporters to get out and support your local team.
Even if you don't have a local team then it gets you thinking "Well what is my team?". "Joe Dub Barstooler" probably doesn't have a preference over who he supports in the EL. Shels, Bohs, Shams, Pats etc. So if he could associate himself with a team he is more likely to go to the odd game and eventually start going more regularly.
Drumcondra Red
27/07/2005, 10:49 AM
It would be great to get a group going!
How about; Eircom League, live football, real passion, no airfare!
BohDiddley
27/07/2005, 11:24 AM
It would be great to get a group going!
How about; Eircom League, live football, real passion, no airfare!
... with an image of an outraged Michael O'Leary. Shouldn't be hard to find ...
fosterdollar
27/07/2005, 11:28 AM
...i thought it was 'I listen to long wave radio, Atlantic 252'
Éanna
27/07/2005, 11:29 AM
It would be great to get a group going!
How about; Eircom League, live football, real passion, no airfare!
Could even alter that and show pics of eL fans in Europe, saying "the only time we get on a plane is play in Europe" or something like that- I'm thinking clips of some of the BIG/WELL-KNOWN (in non-eL fans eyes) euro teams eL sides have played in recent years: Depor, ******, Rangers, Aberdeen, Malmo, Nantes
hoops1
27/07/2005, 11:42 AM
The phrase should be
"if you dont come we will fill the ground with Romanians"
Réiteoir
27/07/2005, 12:00 PM
Not sure if it was ever shown in Ireland - but in the UK we had an advert running this season by Coca-Cola - tieing in with their sponsorship of the Football League.
The tie up with Coca Cola worth some £50m over three years was to help the Football League become more marketable. They have a campaign called "Real Football For Real Fans" aimed at increasing attendance amongst the Championship clubs which are currently only attract on average 65% of their capacity.
The advert in question was shot on location at Football League matches across England, features a specially formed band serenading fans with a song that celebrates their role as ‘the best thing in football’. The band, are seen performing on match days to fans from Sunderland, West Ham United, Doncaster Rovers, Bristol City, Tranmere Rovers, Bournemouth, Rushden & Diamonds, Luton Town, Boston Utd, Oldham Athletic, Grimsby Town and Huddersfield Town. The song, which was specially adapted from "The Real Thing" for the ad, is a joyful tribute to the loyalty and tireless support of the fans for their teams. It recognises the optimism and stoicism of the fans that turn up come rain or shine to support their clubs week after week.
Some Premiership fans seem to feel that the song is not aimed at them and that the “real fans” are supposedly in the Coca Cola Leagues. The fans in these leagues seem to like the rootsy feel of the song and feel it brings football back to its home.
Basically shots of the band performing outside grounds before the start of matches, in the club bars singing the song, etc.
And the song in question?
You're here
It's cold
The dodgy pies are 3 weeks old
But you're the heart of it all
You wouldn't swap your lot
For a team that's sitting at the top
'Cos you're the cream of the crop
You're the cream of the crop
'Cos you're the real fans
You're the best thing in football
You're the real fans
You're the heart of it all
Your team goes up and down
But you always hang around
'Cos you're the heart of it all
The ref is blind
You're 2 nil behind
But you won't go home at halftime
You'll be there to the end
You'll be there to the end
'Cos you're the real fans
You're the best thing in football
You're the real fans
You're the heart of it all
La la la la la la la...
Worked very well in England - maybe they could tailor it to fit with the eL?
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