Just do the opposite of most of what we did......
In fairness, you're off to a better start than we had. When we began again in 1985, the Brandywell was a kip. Along with the Council we did up one side of the ground, but never got round to doing the other side until it became too late. We also had the wisdom to buy a piece of land in a good location (Buncrana Rd) to build a new stadium,. but then had to sell it about 12 years ago when we ran into financial problems. That was probably our last chance of ourselves making a new stadium happen on the city side of the Foyle (i.e. without major Council help), and we've been hamstrung ever since. You've avoided all this by starting off in a brand new stdaium, which is a huge advantage.
Basically, don't fritter any cash that is coming in - and that includes spending it all on players, even if you have it to spend. We had Brazilians, Zaireans, South Africans, Frenchmen etc all on good wages with cars accommodation etc. Yes -it got us a treble, but we neglected to invest in any of the club's structures at the same time, which meant that once success inevitably dried-up (it always does - no matter who the club is) we had little left but memories to show for it all.
Get your youth teams sorted and strong, a proper community out-reach programme in-place etc etc etc. Common sense would dictate what should be done - but unfortunately, it never is all that common.
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