Low-alcohol Guinness set for test run

[Ash]

http://foot.ie/showpost.php?p=431900&postcount=2

[Rory H]

you think we could see the article mr mod please?

[Aldini98]

I've tried it doing Market Research, its pish and will be the same price as the real thing, what a joke !

[Rory H]

i thought everyone drinks for the taste rather to get drunk

[Ash]

Ooops!

Low-alcohol Guinness set for test run
By Jimmy Woulfe, Mid-West Correspondent

The Irish Examiner 09/02/06

A STOUT war erupted yesterday as Diageo announced it is to test market a new low-alcohol Guinness in Limerick. Beamish & Crawford said they were concerned the move will undermine and damage the stout category as a whole.

Guinness Mid-Strength will have a 2.8% alcohol content compared to 4.8% in Guinness draught.

For more info go to http://www.campus.ie/user?cmd=item-detail&itemid=100006

[Dazzy]

I would have thought 4.8% would have been their mid-strength compared to other stronger drinks at hand!

[noby]

Firstly, Guinness draught is only 4.2%.

Secondly, there was a piece about it in the independent yesterday, with a straw poll of drinkers in Limerick pub, where it's on trial. An alarming number of them (well, 3 out of 7) mentioned how it would be handy if you're driving. This seems a dangerous attitude to take - "Sure it's only 2.8%, I'll have a third, then I'll drive home".

Thirdly, "mid-strength". What the hell is that? OK, so they weren't going to touch Guinness Light with a barge pole (again), but is there a low-strength to follow?

[cullenswood]

Firstly, Guinness draught is only 4.2%.

Anyone know what strength Smithwicks draught is. Had an argument last nite with someone saying it was only 3.something %

[noby]

3.8% in the bottle. I think the draught is similair.

4.2% is at the low end of what a stout should be anyway, although perhaps the norm for dry stout these days; so I tend to agree with Beamish saying it undermines the category. 2.8% is in 'Mild' territory.