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Thread: LOI Promotion Activities

  1. #121
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    Quote Originally Posted by ger121 View Post
    I personally like option 1.
    That got my vote too.

  2. #122
    Reserves Titan's Avatar
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    All 3 are very nice. That said I'm pretty sure options 2 and 3 run foul of the rules regarding kits and option 1 could be problematic when facing Sligo and Pats if needed. Maybe option 1 as away and option 2 as third?

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    Quote Originally Posted by Titan View Post
    All 3 are very nice. That said I'm pretty sure options 2 and 3 run foul of the rules regarding kits and option 1 could be problematic when facing Sligo and Pats if needed. Maybe option 1 as away and option 2 as third?
    They'd certainly run foul of the rules for any proper survey, given the requested response options to each are 'Love' 'Haha' and Shock !

  4. #124
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    https://youtu.be/yKLT79ZwZ60

    Not LOI marketing as such. But good to see Sonas using the sponsorship of Bray in their ad.

  5. #125
    First Team patrickccfc's Avatar
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    Cabinteely giving free season tickets to players and coaches

    https://twitter.com/Cabinteely_FC/st...08981678612481

  6. #126
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    Quote Originally Posted by patrickccfc View Post
    Cabinteely giving free season tickets to players and coaches

    https://twitter.com/Cabinteely_FC/st...08981678612481
    Gotta hand it to Cabo. Their PR and social media presence is second to none!

  7. #127
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    Quote Originally Posted by patrickccfc View Post
    Cabinteely giving free season tickets to players and coaches

    https://twitter.com/Cabinteely_FC/st...08981678612481
    A smart way for an inner-city club with no tradition of support to get a few more people through the gate and to start to build a fanbase.

    I doubt it'll lose them much on ticket sales, it'll give their other matchday income a boost, and it should also help them attract more (paying) players to their underage set up.

    Good stuff all-in-all.

  8. #128
    Banned. Children Banned. Grandchildren Banned. 3 Months. Charlie Darwin's Avatar
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    Cabinteely aren't exactly inner-city.

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    Quote Originally Posted by Charlie Darwin View Post
    Cabinteely aren't exactly inner-city.
    Quite the opposite. Of all the Dublin clubs, they're probably the furthest from the city centre. It wasn't so long ago that Cabinteely was considered a rural village in south county Dublin, before they were engulfed by the urban sprawl.

  10. #130
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    Shelbourne give free season tickets to all their young players - both male and female.

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    https://www.thesun.ie/sport/football...-to-the-clubs/

    Graham Gartland seems to be doing some v good community outreach work as Rovers community officer.

    It's a shame that this stuff hasn't been going on constantly, year in year out, for every club for the past 20/30 years. I genuinely think this is the area where LOI clubs fall down the most - community outreach in primary schools. If LOI clubs are not visiting every primary school in their locality (and ideally beyond) for a few weeks every single year they're missing a massive trick. With something like this it's hard to see immediate ROI but it's the best way to build a loyal long-term fan base.

    From small acorns big oak trees grow. Start small & work upwards. Start with the kids in primary schools & try to keep them. Make it fun. Support the teachers with equipment & training. Make it fun. Keep them on board, in whatever capacity you can.

  12. #132
    Not Entirely Sure nigel-harps1954's Avatar
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    A few clubs are doing that already though.

  13. #133
    Seasoned Pro NeverFeltBetter's Avatar
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    Limerick's community work over the last five or so years has been quite extensive (unless it's stopped over the past 12 months when I wasn't looking). I recall they were even sponsoring a prison program at some point, don't know if they still are.
    Author of Never Felt Better (History, Film Reviews).

  14. #134
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    Quote Originally Posted by nigel-harps1954 View Post
    A few clubs are doing that already though.
    I'm sure some clubs do great work in schools (Sligo and Dundalk in particular seem to have established excellent links in their locality), but I'd be surprised if every club is doing as much work as Rovers, and reinforcing that year in year out with annual visits.

    Thinking back to when i was at primary in school in Meath in the nineties, when we won a Sam Maguire, the cup would be brought to every primary school in the county, without fail within 2-3 months of the final being won, and always accompanied by 2-3 players. And it wasn't just the footballers, i remember numerous years when Meath hurlers would visit the school for a few days and do some basic hurling drills with is. I kid you not, hurling in Meath!!!

    I wouldn't particularly expect any LOI clubs to visit schools in Meath, but I've quite a lot of friends who are primary teachers in Dublin, Wicklow, Wexford and i've never heard of a LOI club visiting any of them, but i know for a fact county GAA players do visit each year. And it's fantastic promotion, it's all the kids talk about for the week. Even the teachers are banging on about it for days to anyone who'll listen. The GAA obviously have a huge advantage here in terms of funding etc, and the FAI cutting the funding for community officers a few yrs ago didn't help, but it always seems that many LOI clubs don't prioritize this as much as they should. Surely there can be no better way of recruiting young lifelong fans. Most kids who have an interest in soccer pick a team before they reach their teenage years so it's essential to get as involved as possible in primary schools.

    I wonder if our fully professional clubs, Like Rovers, Dundalk, Cork etc have anything written into player contracts to stipulate they must do a certain amount of community promotion each year?? Seems like a no brainer. If you're paying professional players they should be doing promotion for the club with school visits etc.

  15. #135
    Seasoned Pro NeverFeltBetter's Avatar
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    Parochialism would become a problem there though, in terms of counties that have no LOI team. Have a feeling Meath schools wouldn't be all that up for reps from Bohs or Drogheda for example.
    Author of Never Felt Better (History, Film Reviews).

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    Quote Originally Posted by NeverFeltBetter View Post
    Limerick's community work over the last five or so years has been quite extensive (unless it's stopped over the past 12 months when I wasn't looking). I recall they were even sponsoring a prison program at some point, don't know if they still are.
    A great way to connect with lapsed fans and former players.

  17. #137
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    Just because you don't hear of it happening, doesn't mean it isn't happening. I'd say Harps do more work in the community than Shamrock Rovers. You hear about it more in Dublin though because of where it is, and because it's condensed into a smaller area.

    I've seen a great deal of stuff over the past year or two online from Galway United, and in particular, this off season. Sligo, as mentioned, have one of the best community backing of any club in the league and it shows when it comes down to fundraising.

    Harps take in county-wide measures with the dedicated Schools Programme, which visits every primary school in the county every year, also takes in the Eat Right Play Right programme, the Road Safety Campaign, Fran Fields Schools Cup, and a couple of other things through the year that's slipped my mind.

    There's other initiatives at other clubs too. There is, for certain, some clubs who do little to nothing in the community, but as I said, just because you don't read about it in the national newspapers, doesn't mean it's not happening.

  18. #138
    Seasoned Pro legendz's Avatar
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    In my own humble opinion the league is missing a trick by not kicking off on the weekend between rounds 2 and 3 of the 6 Nations. After a busy sporting weekend last weekend, next weekend doesn't have too much sporting activity.
    A Championship: 4 years - 8 first teams - 0 financially ruined. First Division '14: 7 first teams.
    Opportunity seems lost somewhere in between for new clubs/regions to become part of LoI family.

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  20. #139
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    Quote Originally Posted by legendz View Post
    In my own humble opinion the league is missing a trick by not kicking off on the weekend between rounds 2 and 3 of the 6 Nations. After a busy sporting weekend last weekend, next weekend doesn't have too much sporting activity.
    They definitely are. You'll get the people hungry for more sport this week looking for anything to be on and the people who dont really watch rugby scanning the tv guide to see when the match is so having a LOI game in those slots would be perfect.

  21. #140
    Stats Man TheBoss's Avatar
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    OK, we are 3 days away from the new season beginning, a good time to help educate non LOI football fans about the new season even if they are not interested but lets say a certain percentage of them try and make the effort to get some information about the league and clubs etc. You would think that they would gravitate towards the league's official site first, as of now is going under a makeover, which for me is a terrible decision. That should have been done weeks ago, it makes no sense whatsoever to go offline with days to go until the new season, when traffic is bound to be higher than normal. They still could have kept the old site up and running until the new layout is complete. Just boggles the mind.

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